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Welcome to ModexLab

Intelligent marketing insights, powered by AI

About us

Excellence through Innovation

ModexLab

ModexLab, a Virtue Analytics offering, specializes in advanced media measurement and marketing performance optimization. Leveraging cutting-edge analytics, attribution modeling, and real-time data insights, we empower brands to understand the true impact of their media investments. Our solutions help clients optimize spend across digital, traditional, and emerging channels, maximizing ROI while aligning strategy with business outcomes.

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Our Services

What we do?

Turn Media into Measurable Impact with Actionable Insights

Discover the real value of every marketing dollar. Our advanced media measurement solutions help you connect campaigns to performance with precision and confidence.

Optimize Every Dollar
Maximize Every Impression Powered by AI

AI-driven insights reveal what truly works. We help you cut through the noise, refine your spend, and boost performance across every marketing touchpoint.

Awards & Recognition

Recently recognized as one of the most promising and scalable analytics and technology start-ups in the state of Minnesota, USA.

Client Testimonials

“We had our first review with the client today. As you are aware this is a very demanding client with high expectations. We had an extremely productive and well-received session for both projects. They were very complimentary of the quality of the models, the presentation, and the insights we provided. This was an excellent team effort to deliver the final results within 8 weeks including Re-Attribution and a Costco model for both brands. I wanted to thank you and the team for the hours they put in this week to get us here."
-Jonathan D, Client Director, Major Marketing & Insights Firm
"Virtue supported several marketing mix modeling projects with high accuracy, customer service and timeliness. Virtue’s processing power in data and modeling helped us provide clear facts and insights to many major clients in the retail and healthcare marketing industries. Their modeling expertise in modeling testing, building and selection is excellent. They applied innovative ideas in model design to push industry standards in accuracy. VA’s responsive and flexible approach to day to day management of marketing mix projects helped us continuously meet tight client timelines creating a point of difference for clients."
- Shwetal P, Client Director, Major Marketing & Insights Firm

Our Projects

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